Msc Strategic Marketing Assignment

1. Visit www. americanexpress. com to learn more about the different cards that American Express offers. Discuss the target market and positioning strategies for each and suggest other segments that American Express might be able to successfully target (20%/630-770 words) American Express manages a wide variety of products but their cards can be classified in two main card types if cards: personal and business cards. For each card type they offer a wide range of different utilities and privilege and can be sub divided in credit and charge cards.The difference between the credit and the charge cards available in each category is that the credit cards charge the card holder at the end of the month while the charge cards charge the card holder instantly. The American express business model is aimed at a very narrow premium customer base, which frequently make large transactions. As their customer base is narrow they are able to provide a higher customer service than their competitors (p p). The AmEx brand also holds a huge cultural value.Because of the brands positioning and corporate branding being the owner of an AmEx automatically improves this persons role as opinion leader for the personal social group. Personal Cards Card The range of personal AMEX cards is designed for personal use. The holder pays an annual fee depending on their card and in return they get the corresponding American Express services. Generally such services include no preset spending limits and luxury rewards for collecting points.Other cobranded American Express cards such as the British Airways American Express card also offer additional travel related advantages such as travel insurance or priority on waiting lists. (American express. com Target market In comparison to some of its competitors such as Visa and Mastercard, American express does charge for its services. This naturally shifts it away from these competitors and into a segment of its own. The target market of the personal AME X cards are high earning individuals, because they are high earners they are likely to be individuals professionally hold roles of esponsibility. Their personality is extravagant, extroverted and exploring yet sophisticated lifestyle. Small Business Cards Card The small business card range is designed by American Express to help small businesses manage their finances and reduce stress of running a business. The card holder is expected to pay a monthly fee and in return get the American Express services of no preset spending limit, the card can be extended to other business employees, access to airport lounges and a generous membership reward program.Target Market As the card types name suggests American Express targets small businesses segment with this range of cards. But they don’t target the whole of the small business segment. The card is designed for those businesses that regularly need to make payments for business purposes. The co-branded American Express and British A irways card suggests that they are targeting businesses whose employees are frequently traveling and would like to centrally control their company expenses. Missing segments,The existing range of AMEX cards target the high profile person and business that need to make large and regular payments. Though the product range can also be use online it’s mainly intended to be used offline with the physical card. Many of today’s payment transactions are made via the world wide web of which services such as Pay Pal and Citadel EFT. These 3rd party services are sometimes considered to be unreliable and no provide the exclusivity that American Express provides. This can withhold AMEX users from using their AMEX card online.An exclusive online payment service for AMEX users to provide payment services can increase the company’s online presence and stimulate the cards use. 2. How has American Express been able to help consumers shift their attitude toward usage of the card? Is American Express taking a proactive approach to managing its marketing environment? How? (20%/630-770 words) Shift of attitudes Proactive in managing its marketing environments? 3. Based on your knowledge of online buyer behavior – provide a proposal for an effective e-marketing campaign for American Express, using social media: Facebook, twitter, blogs etc.Critically discuss different ways to attract and retain consumers using different social media in the UK market. To answer this you may choose any two appropriate models of consumer behavior. (20%/630-770 words) Currently American Express is present of the World Wide Web’s main social networks. On Facebook AMEX? s global page got 2. 7 Million who â€Å"like† them, they also have separate pages for each country they have commercial activity in which on average tend to have some 7,000 likes each.The AMEX main Twitter account got 600K followers, on LinkedIn approximately 136,000 professionals are following th e company and on YouTube they got 12,000 subscribers. American express also attempts to connect with small businesses and professionals through offering business advice to them through blogs. In comparison American Express? s closest competitors Master Card and Visa both got 4. 5 million likes each on Facebook. On twitter Visa got 38,000 followers and Master Card 16,000. On Linked in MasterCard for 43,000 followers and Visa 48,000 and on YouTube 1000 and 4000 subscribers respectively.Because of the niche market targeted by American express and the enormous reach and noise of the World Wide Web, planning a carefully targeted campaign is of great importance to ensure the campaign is using resources efficiently. In their study Cap Gemini Ernst & Young (2002) found that modern day online consumers, when considering buying, are looking for the human values behind products and services, such as honesty, respect, dignity trust and fairness behind the products they buy.Since American expres s has two card types and thus two target markets its only logical that the online marketing campaign also be divided to target the two markets separately. Since AMEX got two quite specific target markets the use of social networks is recommended. Social networks allow you to target users on a wide variety of demographic, psychographic, lifestyle information and interests supplied voluntarily by its users. American Express brand is virtually universal, and a single geographic market is quite small.Therefor it is suggested that it is better to focus an e-marketing campaign, via social media, on a global or regional scale than national. The online marketing campaign directed towards the private users will focus on creating a worldwide viral marketing campaign on the popular social networks. For a period of 45 days, using a designated app on the AMEX Facebook page, users can enter a lottery to win one of five free Platinum American Express cards and an additional â‚ ¬2000. Users will be able to increase their chances of winning one of these cards in multiple ways.The first way would be though on a daily basis entering the application and participating in a multiple choice quiz, for every correct daily an additional entry is gained. The daily quiz will consist of questions related to the AMEX products and brand, designed to increase the knowledge about the AMEX products and aid the correct positioning of the brand in the mind of the consumer. The estimated marketing costs for the target market of private users is approximately â‚ ¬17,000, and has a potential reach +1,000,000 resulting in a maximum price per impression of â‚ ¬0. 17, much more efficient than the Facebook adds which recommend a charge of â‚ ¬0. 65 per click. Rivero, J. (2012) suggests that credit card marketing to consumers should be done â€Å"where your consumers and their friends are hanging out†. This campaign attempts to do just that: to get potential new users interested in an d reinforce the connection that existing consumers have with American Express through cultural influences. The people who have already like the American Express Facebook page will be the ones kicking of the campaign by being the first ones to enter the draw.Then when they invite their friends to join they are seen as opinion leaders within their social group. Those who are really interested in winning will engage in the daily quiz elaborating their knowledge of the brand and its products and in turn also convert them into 2nd generation opinion leaders for their social network. Facebook users will also be able to increase their chances of winning by inviting their Facebook â€Å"friends† to enter the competition via the AMEX application. For every friend that they have invited and has also entered the competition they will also gain an additional entry.For the business segment of the American Express target market linked in will be used to gain the public’s attention. This campaign will also take the shape of a competition but not a lottery. Entrepreneurs will be invited to submit start up business proposals. After initial screening, through popular vote on from the linked in community the most popular idea will gain a three year backing of American Express experts, full financial support and of course the AMEX cards and benefits to get up the new business idea. This campaign focuses gaining new business customers through having them engage with the brand through LinkedIn.The social role that AmEx would be taking on, of financing the best business idea, should be interpreted by other users and business as an act of social charity and an attempt to help the business world encouraging them to also use American Express for their business as they understand they provide better and premium services to businesses. 4. Critically analyze and evaluate consumer and customer management practices adopted by American Express and how consumers react to individ ualized consumer-organization interaction. (20%/630-770 words) . Discuss potential trends in buyer behavior in the Credit Card market over the next ten years. Identify companies in this sector which are responding well to the trends, and make recommendations how your company can update the way it engages with current and potential customers. (20%/630-770 words) Innovations One of the main innovations currently in the credit card market is the move to pay via smart phones. Systems are being developed to use a person’s smart phone as a mobile wallet without having to take out a physical credit card. 0 percent of people expect that their smartphones will eventually replace cash and credit cards. (Farrell, B. M. , 2013) Mastercard, Visa and Paypal are already experimenting with this alternative payment method though it must be mentioned that people or 35 or younger, are more inclined to use this innovation than the over 35? s. (Farrell, B. M. , 2013). Amex bought the online payme nt system Serve for $300 million in 2009 and launched its e-wallet service in 2011 (Pepitone, J. , 2011) in a reaction to Visa and PayPal launching a similar service first.The service is currently only available in the US (Johnson, A. R. , 2011) Since in many emerging markets they are taking a technology leap, i. e. directly starting with the latest technology, there exists a realistic possibility that they might also skip the credit card phase and move directly into having an e-wallet. American express could well establish their brand in these markets by providing e-wallet services as well as methods to accept e-wallet payments to local businesses. Competition,The standard credit card market is becoming saturated and its becoming increasingly difficult to obtain new customers or to make customers switch credit card issuer. Card issues have to offer increasingly more incentives to attract new customers and retain exisiting customers. American Express has the advantage of having a un ique brand within a select group of customers. But there are no restrictions for MasterCard or Visa to launch a cheap premium or platinum range in order to target and gain market share right in the heart of American Express? core business. Multi-Function cards. First Data Corporation (2011) suggests that in Brazil Banco Bradesco and in France Credit Agricole have been offering a card type that has the ability to access both credit and debit accounts. But neither have been considered a game changer. Multi-function cards are being increasingly interesting as consumers are starting to shift their preference to the debit card instead of the credit card. This is partially related to the currently ongoing financial crisis.With shifting trends and no game changing alternative this will be a future point of focus for credit card issuers to successfully introduce a hybrid card of this type as long as the demand proves sufficient. Co-Branded Cards Some of American Express? s biggest competito rs are teaming up with other large multinationals to offer exclusive co branded credit cards. For example IKEA and VISA have launched the IKEA Visa card allowing consumers to finance their purchases for up to three years among other benefits.American Express already hs a co-branded card with British Airways but with competition becoming increasingly tougher it is likely that card issuers will also try to issue cards via large multinational organizations. Bibliography: Farrell, B. M. , 2013, Not paying by smartphone? You soon will, many bet. The Boston Globe. Retrieved from http://www. bostonglobe. com/business/2013/03/20/payment-industry-executives-eye-mobile-future/XHi4XtUT9zkoloMd0m2biO/story. html First Data Corporation (2011) Four Important Trends Shaping the future of Credit Cards. Retireived from ttp://www. firstdata. com/downloads/thought-leadership/cc-trends-wp. pdf Johnson, A. R. (2011). â€Å"AmEx Looks Beyond Credit Cards†. The Wall Street Journal. Retrieved from h ttp://online. wsj. com/article/SB10001424052970204552304577112611696189378. html Pepitone, J. , 2011. American Express dives into mobile payment with Serve. Retrieved from http://money. cnn. com/2011/03/28/technology/american_express_serve/index. htm Rivero, J. (2012). 3 Big Trends in Credit Card Marketing. Retrieved from: http://thefinancialbrand. com/22348/three-trends-in-credit-card-marketing/

My Immigration Research Paper Essay

In this paper I will use the ethical theories of utilitarianism and deontology, as well as the perspective of ethical egoism, as they pertain to the issue of immigration. Living in a state bordering Mexico [New Mexico], this is indeed becoming a pressing issue as tens of thousands of illegal immigrants flood my state and neighboring states. This issue brings up many questions such as: 1 – What is our moral obligation to these immigrants? 2- What is our moral obligation to U.S. citizens that are affected by this influx? 3- Is it morally right for smugglers to profit from the pain of those seeking safety, security, and a better life? 4- Is it morally/ethically right for parents to subject their children to the long, lonely, dangerous journey to the United States. By applying the theories and perspective noted above, I will show that if this issue is not handled immediately, the consequences will be detrimental to both U.S. citizens and the immigrants as well. The desire of the immigrants to obtain a better life does not preclude them from following current laws and processes. While they act from a position of self -interest, their actions impact many others in the process. From October 2012 through September 2013, the Border Patrol has apprehended about 24,000 unaccompanied children at the border. Between October 2013 and the end of June 2014, the number rose to 57,000. It is estimated this number could reach 90,000 by the end of September 2014. Most are coming from El Salvador, Honduras, and Guatemala. Once the immigrants arrive in the United States, what is our moral obligation to them? Under current law, these children are placed under the custody of the Department of Health and Human Services which works to place them with family members in the U.S. while awaiting a court date. The influx has created the largest backlog in immigration courts. â€Å"In the first half of the year there were 366,724 pending cases. As of March the average wait time for  a case was 578 days, according to the Justice Department records.† Experience has shown many immigrants never show up to these hearings.† Deontology claims an act is to be evaluated in terms of its accordance with a set of rules. Consequently, it is clear that these immigrants have broken the immigration laws of the U.S. both in the way they entered the country and in their refusal to attend court hearings. Their flight to this country clearly is done for the person’s self- interest. They hope to flee the dangers and poverty of their home countries to seek a better life in the United States. However, does the actions of the immigrant outweigh the effect of this influx on the population of the United States? Once here, national, state, local and charitable organizations are being used to house, feed, provide medical care, and other assistance to these immigrants. Meanwhile, United States veterans, homeless, mentally ill, and the elderly go without needed services. Should our own citizens not be our main focus? In my state of New Mexico, one of the poorest in the nation, we are currently housing and processing hundreds, if not thousands of these immigrants. My town of Las Cruces has opened its churches to house and care for the immigrants, even though many of the children here do not have enough to eat or a proper living environment themselves. Once the immigrants arrive at our local shelter, they are given a cot, clean clothes, a shower, hot meals and health checks. After eating, they file into rooms to collect hygiene supplies, diapers, clothes, and suitcases. Children can choose one toy from a large box of donated stuffed animals. Down the hall, volunteers assist the immigrants to call their families across the country and book train, bus, and plane tickets, depending on how much the families can spare. With the system the church shelter has developed, most immigrants will be on their way to relatives within 2 days. President Obama is seeking billions of dollars to increase the number of facilities for these immigrants, to tighten border security, and expand the number of U.S. immigration judges. Should huge amounts of U.S. money be expended to deal with illegal activity or more properly used to alleviate problems of legal U.S. citizens? Governor Rick Perry of Texas has ordered the National Guard to help protect the border because of Congress’s inability to act on this issue. Again, this is taking resources that might be needed elsewhere. While most Americans understand and empathize with the reasons for this influx,  the cost to the American public is substantial. One of the less publicized sides of this immigration issue is the smuggler’s profiting from the distress/fear of others. The smugglers are referred to as ‘coyote’ smugglers. One smuggler described â€Å"shipments of thousands of dollars in human cargo from slums of Honduras and highlands of Guatemala to cities across the United States. It is business; sometimes business is very good.† The vast majority of immigrants who enter the U.S. illegally do so with the help of a network of smugglers. It is a high risk, high yield business estimated to generate $6.6 billion a year. The immigrants pay $4,000 to $10,000 each for this illegal journey. The smugglers in turn pay off government officials, gangs operating on trains, and drug cartels. The experts estimate a profit of $3,500- $4,000 per person if the journey goes as planned. The smugglers are profiting from the rising violence in gang-ridden cities of Central America. Many of the immigrants travel to the U.S. because they believe they will be allowed to stay. The U.S. generally releases children to parents, relatives, or family friends. Their cases take years to go through the immigration courts. This gives rise to rumors of a new law or amnesty for children. The coyote smugglers spread those rumors to drum up business. In a July 23, 2014 issue of the Las Cruces Sun-News it was reported that the Homeland Security Department arrested 192 people along the Mexico border in South Texas on immigration smuggling charges and seized more than $625,000. A crackdown called â€Å"Operation Coyote† took place over the last month, part of the 90 day effort to target smuggling groups. The White House stated that smugglers are exploiting U.S. policies and the crackdown was a message to the smugglers that â€Å"our borders are not open to illegal immigration.† Analyzing this issue from the perspective of ethical egoism, the immigrants and the smugglers are both looking out for themselves, one to seek freedom and a better life, the other to procure as much money as possible. From a deontology perspective, clearly both the immigrants and smugglers are not following the law. The immigrants are entering the U.S. illegally while the smugglers are giving payoffs to drug cartels, gangs, and government leaders. Finally from a utilitarian standpoint the course of action of both the illegal immigrants and the smugglers certainly does not maximize the greatest good for the greatest amount of people. The illegal immigrants may benefit in the short run, but  if eventually returned to their countries may indeed be subject to even greater hardship. The corruption supported/used by the smugglers does nothing to create a better life for the majority of people. And once again the financial and emotional effect on the U.S. is wide spread. Another question/ concern raised by this influx of mostly unaccompanied children is related to their safety, both in their home countries and related to their long journey to the United States. Homicide, extortion, rape, and gang recruitment have risen to epidemic levels in Guatemala, Honduras, and El Salvador. â€Å"Immigrants’ rights advocates in the U.S. say they are seeing more children from Central America who are not only fleeing gang recruitment and random violence, but who have been targeted themselves.† This violence is seen as the key reason for driving immigrants north. But let’s look at the very imminent danger of death these immigrants face by not only placing themselves in the hands of smugglers [whose only concern is money] and the desert journey they face. The smugglers receive money from the immigrants and their families [both in their home country and in the U.S.] This in turn places more of a financial burden on these families, while a successful outcome is not assured. Along the journey, these immigrants are still subjected to the threats of gangs, drug cartels, and corrupt government officials. They are subjected to the extreme heat of the desert with little food or water and often just the clothes on their backs. Recent news reports put a face to this crisis when Texas authorities identified a decomposed body found recently near the border with Mexico as that of an 11 year old Guatemalan boy, Gilberto Francisco Ramos Juarez. He was identified by calling a phone number etched into his belt buckle and by family members describing the clothes he was wearing when he left home. A recent interview of a rancher in Brownsville Texas reported him also finding a body on his ranch. He reports having to keep a constant vigil all day and night as illegal immigrants enter his land, approach his house and car, and seek aid. Hector Espinal, the Honduras spokesman for UNICEF, stated â€Å"The message is that governments should do what they need to do to stop the violent conditions that are making these children leave.† How to stop violence in Honduras is a subject of much debate. Two major gangs- The Mara Salvatrucha and Barrio 18, have grown into transnational criminal organizations. Drug cartels use Honduras as a point to move cocaine into the United States.  First Lady Garcia of Honduras says her country needs its own U.S. funded anticrime program similar to Plan Colombia or Mexico’s Merida Initiative to fight the gangs and cartels. Vice President Joe Biden recently visited Guatemala. To coincide with that trip, President Obama has pledged $93 million in new programs to reduce violence in Central America. This includes $40 million to reduce gang membership in Guatemala, $25 million to build 77 youth outreach centers in El Salvador and $18.5 million to build 77 outreach centers in Honduras. The White House is currently requesting approximately $3.7 billion in emergency funding with $300 million for international programs to aid Central America. However, the House Republicans recently passed legislation to address the crisis. The new $694 million version would send migrant youths back home without hearings, and contained a companion bill that could lead to deporting more than a half a million immigrants to whom the Obama administration granted temporary work permits. This companion bill could prevent more than 700,000 people who’ve already gotten work permits, from renewing them. Lawmakers objected to sending any more money to President Obama without a strong stance against the two-year-old deportation relief program that they blame for causing the current border crisis by creating the perception that once here, young migrants would be allowed to stay. The new GOP border bill adds $35 million more for the National Guard, reimbursing states for guard deployment. It would increase spending for overwhelmed border agencies, add more immigration judges and detention centers, and alter a 2008 anti-trafficking law. We can apply the theories of utilitarianism and deontology and the perspective of ethical egoism to the above question much in the same way as we did before. Once again the immigrants, but also the smugglers, are acting in their own self-interest. One wants freedom, the other seeks money. Both the illegal immigrants and the smugglers are breaking the law, both in their home countries as well as the United States. By focusing on their own interests, the illegal immigrants forget the bigger picture. Would it not benefit the greater number of people to focus on the root problems in Central America? No one doubts the dangerous conditions in these countries. However, other dangerous conditions face the immigrants on the journey to the United States. Is one danger greater than the other? If these immigrants indeed make it to the United States, most will be returned to their home countries  to be placed in the same conditions, disillusioned from the loss of their hopes and dreams. Only by a concerted effort to improve conditions in their home countries, can the greatest benefit result for the greatest number of people. The issue of immigration is perhaps one of the hottest issues facing our country today. As tens of thousands of illegal immigrants make their way into the U nited States, many moral and ethical issues arise. Do the individual rights of the immigrant to seek a better life, outweigh the negative effect their actions place on their own families as well as the citizens of the United States? Do the immigrants have a right to break laws, both in their home countries, as well as the United States, in order to obtain their dream? Is it the ethical/moral responsibility of the United States to care for the illegal immigrants once they arrive? And lastly, is it morally /ethically correct to send children from one dangerous situation into another one, rather than trying to fix the core issues precipitating their illegal journey to the United States? By applying the theories of utilitarianism and deontology, as well as the perspective of ethical egoism, I have attempted to answer these questions. Utilitarianism stresses the greatest good for the greatest amount of people. In the case of illegal immigration that would seem to be that more effort should be aimed at correcting the core issues in Central America. Deontology stresses evaluating an issue in terms of its accordance with a specified set of rules. Obviously, in the case of illegal immigration, the laws are not being followed. And lastly, ethical egoism argues that acts should be done out of a person’s own self –interest. Clearly, this is what drives the immigrants. But the impact in the long run, both to the immigrants, their families, and the citizens of the United States, may be too big a price to pay. References 1 Exporting Mayhem across the Border. [2014]. Bloomberg Businessweek, [4379], 10. [Permalink]:http://search.ebscohost.com.prox-library.ashford.edu/login.aspx?direct=true&db=bsh&AN=96077008&site=eds-live 2 Grillo, Ioan [2014]. Honduran Children Deported From U.S. Back to World’s ‘Most Violent City. Time.Com, p1-1. 1p. [Permalink]:http://search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=true&db=bsh&AN=97074587&site=eds.-live. 3 LaFranchi, H. [2014July]. Border crisis: Kerry asks Central America to help combat ‘false information’. Christian Science Monitor. P.1. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=true&db=crh&AN=96897036&site=eds-live 4 Preston, Julia. The New York Times. U.S. looks to tide illegal border crossings-Biden goes to Central America to discourage illegal immigration- deportations of central americans will be accelerated. Accelerated by the Lexington- Herald [Ky.] [June 2014]. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=true&db=edsnbk&An=14E97D7C018E48F0&site=eds-live 5 Schearer, M. [2014]. Obama in Political Bind over Unaccompanied Immigrant Minors. Time. Com, 1.[Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=true&db=bsh&AN=97059415 &site=eds-live 6 Micheal,Shear, W.[2014 July 10]. Obama seeks $4 b for border crisis- United States- Immigration- 150,000 children projected to flee Central America. The Sydney Morning Herald [Australia]. P 17. [Permalink]: http:// search.ebscohost.com.proxy-library.ashford.edu/login.aspx?direct=true&db=edsnb&AN=14EF984EBA4C6788&site=eds-live 7 E. Edurado Castillo and Christopher Sherman of the Associated Press. Migration spotlights Mexican ‘coyote’ smugglers retrieved from The Las Cruces Sun – News [2014 July 22]. 8 Christopher Sherman and Will Weissert of the Associated Press. Gov. Rick Perry will send National Guard to border. Retrieved from The Las Cruces Sun –News [2014 July 22]. 9 Kuhnman, Jim The Associated Press. How a flood of kids upended immigration debate. Retrieved from The Las Cruces Sun –News [2014 July 21]. 10 Anderson, Lindsey The Las Cruces Sun News. Cots, Clothes and Compassion [2014 July21]. 11 The Associated Press. Gov’t arrests 192 for smuggling. Retrieved from The Las Cruces Sun –News [2014 July 23]. 12 Werner, Erica The Associated Press. Hose Oks border crisis bill. Retrieved from The Las Cruces Sun-News [2014 August 2].

ATT Income Report Assignment Example

AT&T Income Report The paper "ATT Income Report" is an extraordinary example of an assignment on finance and accounting. ATT Company has reported a net income for the fourth quarter of 2009 of $3 billion. This is a 26% increase as compared to the 2008. This has been attributed to the increase in mobile subscribers. The revenue of the company has fallen from $31.1 to $30.9 billion. The earnings per share was reported at $0.51 which met the expectation made by several business analysts. According to the company, the increase in income was fueled by broadband and mobile growth. During the fourth quarter, the company added 2.7 million subscribers. This was the second-best performance that the company has ever achieved. The increase was driven by the fast adoption of products by the apple company like e-readers, iPhone, and netbooks. The mobile operating revenue for the company increased by 7.6% from $12.9 billion in the 2008 fourth quarter to $13.8 billion in 2009 fourth quarter. Furthermore, the company activated about 3.1 million iPhones in the quarter. In the companys report, it assured its clients that it will offer the best services in iPad. The company has embraced the new innovation by Apple which has planned connectivity on its network. This was a report from John Stankey, the president of ATT Company. The company has an understood the technical operation of iPad thus will maximize on its usage. In addition, the mobile data revenue of ATT increased by 26.3% to $3.9 billion. The company had a solid year, 2009 and led the company to the biggest growth driver. The company is in a good position to provide for the high demand in connectivity of IP data and mobile broadband. Therefore, the company aims at adding vital mobile capacity in 2010.

VOIP security (information technology) Essay Example | Topics and Well Written Essays - 750 words

VOIP security (information technology) - Essay Example In most of the cases the people don’t know that someone is between them and they believe that they are talking in a secure private network. (Ransome & John W, 2005) The attacker controls the entire conversation and intercepts all the messages then injects new ones. This the reason that we should not give any personal information to each other using VoIP networks because it is vulnerable to man in the middle attack. VoIP networks are also vulnerable to Phreaking attacks. Phreaking is the subculture activity of people we study and then experiment with telecommunication systems such as the public telephone systems. Today when telephone systems have become computerized this word is closely related to computer hacking. (Endler & Mark D, 2007) In a VoIP network the hackers alters different frequencies to get hold of the call. The attackers can manipulate the entire phone system. The use of Phreaking began when automatic switches were used in the telephone systems. VoIP networks are also vulnerable to vishing. It’s another term for VoIP Phishing. It is basically a criminal practice which uses social engineering over a telephone network. It can use the features used by VoIP networks to gain access to personal information of anyone for the purpose of reward. (Porter, 2006) The attacker makes a call and pretends to be a representative of a trust worthy organization such as your bank to gain access to your personal bank details. To avoid this kind of attack you should never give any private or confidential information through a telephone network. This is the reason that trusted companies like PayPal and other banks never ask for your personal information through emails and automated phone calls. (Porter, 2006) VoIP Spam is the repeated dialing of unwanted pre recorded phone calls with the help of VoIP features. This attack is

Examples of Key Literary Terms Essay Example | Topics and Well Written Essays - 500 words

Examples of Key Literary Terms - Essay Example In fact, this assumption is one that most people would make, given that the doctor's prognosis is that she died â€Å"of joy that kills† (Chopin, 25). The dramatic irony inherent in this judgment emphasizes the theme of propriety over actual emotion. Josephine felt not joy but grave disappointment at the moment of her heart attack (pun intended). Lines 114 to 128 in Tristan Bernard's 1915 French play, I'm Going!, also makes heavy use of satire to highlight the various chasms between Henri's expectations of Jeanne, Jeanne's behaviour, and the reality of a happy and trusting relationship. Jeanne appears to be acting normally, acquiescing to her husband's simple request to â€Å"show [him] the telegram† (Bernard, 125) she is sending to her friend. However, Henri insists that she is â€Å"not usually so obedient† (Bernard, 127), alerting the audience to the fact that such behaviour is not, apparently, normal for her. It is difficult to discern which character the aud ience is meant to support in this short exchange, because we cannot tell whether it is Jeanne deviating suspiciously from her norm, or Henri deviating from ours.

Professional Development and Research Essay Example | Topics and Well Written Essays - 1000 words

Professional Development and Research - Essay Example There is the need to incorporate organizations into research because individually; it is harder to pursue more complex research (Zuber-Skerritt, 1992). It is crucial to have such organizations incorporated into learning institutions because; there is a chance of increasing effectiveness from all quarters. This paper will examine articles that look into the growing career path taken by many, and how it is impacting school cultures. Article by Zuber-Skerritt, Ortrun on Professional development in higher education: A theoretical framework for action research. In this article, the biographer believes that by incorporating educational research and teaching in higher learning institutions, action research has a chance at giving professional development a theoretical framework. This means that different assumptions and theories about learning may be provided from the well-known paradigms of learning, considered by many, traditional. Action research involves the enquiry into different subjec ts, providing the results to the public, and actively participating in problem solving in many fields. The basics for the theoretical framework are provided in this article. It provides the foundation from which action research can build an institution, and help it address most of the issues it faces. Professional development is crucial in the growth and development of an institution. Professionals are likely to find out the best possible areas that need addressing. They can, therefore, provide theories, strategies and methods that build on this framework. Advocating for an action research model may assist education personnel develop an attitude toward problem-solving. Article by Darling-Hammond, Linda on Professional development schools: Schools for developing a profession. A description of recent trends affecting schools is found in this article. The acquisition of knowledge among schools is paid attention to by the author in the article. Schools are keen on getting this knowledge , and sharing it among institutions in their circle. They have one common characteristic; they depend on the collaboration between research practitioners to feed them this knowledge. The structure, function and philosophy that guide the professional development school are covered in the article. Such trends affect the learning environment positively. Research conducted in the same area or locality may provide an avenue for all the education facilitators. This is through sharing ideas about the development and growth of the learning environment. Eventually, this works in pushing for education reforms. The evaluation of professional development is expanding so as to allow for student achievement. This goes a long in promoting the education sector, and not just some its divisions. Training, implementation, and transfer to teacher’s repertoire (adapted from Joyce & Showers, 1995). In this article, cartain theories are presented to the audience. One, if a concept in an area of lea rning is introduced; there is the probability that a high number of people may understand its introduction. This goes for its modelling in the same capacity. However, in both cases, it is next to impossible for the learner to apply most of the skills they gain from such concepts. They tend to grasp little skills from the concepts from theoretical work. In other cases, it is possible for practice and coaching to achieve different results. Those

Media Research Method Essay Example | Topics and Well Written Essays - 3000 words

Media Research Method - Essay Example Being employed is a spectacular thing because one will fulfill his/her dreams. According to statistics released by BBC, the rate of unemployment is increasing rapidly. This results agrees with the findings from the Office of National statistics. The results gave an estimate of 115000 unemployed youth who are between the age of 18 and 24 years. On the other hand, economists have termed unemployment phenomenon as generation joblessness. This phrase has been used to illustrate how young people live with no source of living. Warnings such as the charity named the ‘Prince’s Trust’attracted the government’s attention because the forecast had revealed that many of the youth may remain unemployed throughout their lifetime. As a popular issue in the recent times, unemployment has not invented into the modern society, it is only a fact that it attained much popularity. Unemployment has been announced as one of the serious social problems which improving continuously, unemployment has flooded the media and to an extent paradoxical. For example, in September 2013, British Premier termed Britain as turning the corner after the rate of unemployment reduced thus reducing the rate of job seekers from 2009. Considered a spectacle, criticism of unemployment has been heard from various aspects. The government has been criticized for its inability to create jobs for the youth. Spectacle is not only a collection of images but

Art history comparison of two works Essay Example | Topics and Well Written Essays - 750 words

Art history comparison of two works - Essay Example River in the Catskills captures the effects of industrialization which was slowly but surely making its presence felt even in the bucolic landscape of the Catskill Mountains. Albert Bierstadt’s The Buffalo Trail retains much of the landscape without depicting any interference of modern life. Coles work is in contrast from his earlier work, and here we see there are no large trees to frame the picture and thus what we get is an open landscape. In the middle distance can be seen a locomotive engine and some railroad cars. In the foreground can be seen a man looking out at these modern contraptions, while beside him can be seen trees which have been cut down. Bierstadt’s painting, on the other hand, binds the attention of the viewer by the tall trees in the foreground and the beginnings of a storm which just may unleash itself at any moment. The two paintings differ from each other most pointedly in the use of color. Coles painting uses a large number of colors from the palette, while Bierstadt’s landscape is made up of muted colors, the emphasis being on the grays and browns. In Coles work there is no large tree, while the other painting shows the grandeur of nature, both by incorporating the big trees as well as the herd of buffaloes crossing the river. Thomas Cole’s River in the Catskills has confounded scholars because it â€Å"does not readily fall into an established category of landscape painting† (Wallach, Alan, June2002) but there is no doubt that it is a pastoral scene where we can see the distress of the artist at the encroachment of modernity. This painting is also more realistic, since we see the artist bringing in the idea of change that will necessarily follow whenever inventions begin to coexist in this pastoral scene. Bierstadt’s landscape is on the other hand a work in which we can see how the painter has given us an illusion of space. He achieves this by keeping the middle ground and background clear of unnecessary details and in

Implementation of a Communication Tool Kit To Enhance Communication Research Paper

Implementation of a Communication Tool Kit To Enhance Communication Between Healthcare Providers and Patients - Research Paper Example For the purpose it is important to improve or reduce the communication gap between healthcare providers such as physicians and patients. This will be beneficial for both physicians as well patient in improving the medical practice. Physician learns how to deliver bad news such as suffering from cancer to a patient, understanding the emotions of patient, helping them regarding decision-making such as signing an informed consent for a clinical trail. On the other hand the patient feels comfortable and understands the treatment strategies with confidence. The protocol as discussed by Stephanie, Anthony, Susan, and Susan (2002) is depicted in the Table 1. As reported in a publication Elliot et al (2006) a study was conducted by the American College of Physicians Foundation (ACPF) and the U.S. National Library of Medicine (NLM) from 2002-2005 regarding implementation of Information Prescription (or "Information Rx") Program. According this study internet with proper health websites can be a useful tool for improving communication between physician and patient. In this the ACPF and NLM recommended the physicians to encourage patients to visit the evidence based and health informative website MedlinePlus.gov. The physicians were provided with Information Prescription (or "Information Rx") pads. These pads were used to provide the information regarding the website the patient should visit in order to get clarity about the treatment apart from the regular prescription. In the protocol the promotional materials kit that was mailed to physicians of the American College of Physicians (ACP) as per the two project pilot states of Iowa and Geor gia. The contained the Information Prescription (or "Information Rx") pads along with supplementation of room posters and bookmarks for the waiting room. Two comprehensive evaluations were done the first one included the survey of pre and post-intervention Information Rx mail, performing telephonic interviews and using web log analyses. The second comprehensive evaluation included non-random selection of ninety-two physicians by ACP foundation to encourage the practices for the use and visit of website MedlinePlus.gov. It was concluded from the study that physician and patient communication gap was improved with use of Information Rx pads. The physicians found that MedlinePlus is a useful website in promoting the patients self efficacy, understanding the treatment procedures, believing on the physician more and reduced the time needed to spend to patients by a physician. On the other hand the patients were able make better health decisions, able to communicate and understand the tre atments and concept regarding the disease.In other study as suggested by Bauer (2010) Probability-Utility Model was studied as a model for improving communication between healthcare providers and patients. The model

Afghanistan-Pakistan Border Dispute Essay Example | Topics and Well Written Essays - 1500 words - 1

Afghanistan-Pakistan Border Dispute - Essay Example Individuals are engrossed in reflective thinking when they are faced with a problem, which does not provide answers. The answers, in this case, are uncertain and there is no authority to provide the correct answer. In this case, there is no specific correct answer and the problem has to be evaluated in the light of the past data. The subject of reflective thinking consists of the evaluation of beliefs and the integration of contrasting views. The problem faced in the borders of Pakistan and Afghanistan is intense as its base lies in the problem between the tribes of the area and the problem do not provide with suggestive answers. (On reflective thinking; Bajoria) The problem of the border of Afghanistan and Pakistan has a long history to it. The Afghanistan side of the border has a long history of various tribes fighting over the supremacy of the land. The British during its rule in the Indian subcontinent began to expand its empire in Central Asia where it faced the Russian opposition. The land of Afghanistan was fought over by both countries. The English fought wars in Afghanistan and won over the land. They demarcated a three-tier border system to distinguish the extension of their rule. The lines were drawn by negotiation with the then Afghan ruler King Abdur Rahman Khan. The first border was between Pakistan and the areas under the Pashtun rule. The second tier distinguished the Pashtun areas from that of Afghanistan. This is the Durand line. Sir Henry Mortimer Durand drew the borderline and it was named after him. The Durand line is the globally documented boundary between Afghanistan and Pakistan. The third frontier was the external bo rders of Afghanistan in the north. Most of the problems in the area of the border stem from the presence of tribal communities in the region.  

SWOT of Mercedes Essay Example for Free

SWOT of Mercedes Essay Strengths Due to Mercedes is a leading of automobile companies and lead other manufacturer around the world. It is well established, provides high quality vehicles, and enjoys very good branding, earning itself plenty of respect and prestige. It is a well-known provider of luxury, offering solid design and expertly tuned ride comfort, making them one the most comfortable cars to ride. The company is also market savvy, with good access to global distribution with an array of agreements and alliances. Weaknesses The great quality means that they are price is very expensive, with much of the cost as a result fashion. The strong branding which promotes this has positives and negatives consumers like a good brand, but high prices can also be an issue. Promotion is one clear source of weakness. The companys promotional campaigns are rare, and the cars take a long time to make, which can lead to impatient customers. Recently, UAW contracts have cast the company under a negative light. Mercedes Benz should not lose sight of the ever changing market base. And keep a keen eye on the needs of the consumer, and the competitors. Opportunity There will always be plenty of opportunities for Mercedes-Benz, which can lead to higher profits and future expansion. The new clean energy cars will be the future, and will be a major new opportunity for the company if they can secure the right technology. Booming car markets in the world offer new places to sell, and the honing of already established features will ensure that new customers will want to purchase from Mercedes-Benz. Threats Competition is increasing, as new and dominating Asian car markets move towards the global stage. Japan and America have increased car tax for large luxury cars, which makes them less desirable. There are also more subtle social and cultural factors which could have consequences for profitability in the future.

Exploring Equality and Diversity Essay Example for Free

Exploring Equality and Diversity Essay You should use this file to complete your Assessment. †¢The first thing you need to do is save a copy of this document, either onto your computer or a disk †¢Then work through your Assessment, remembering to save your work regularly †¢When you’ve finished, print out a copy to keep for reference †¢Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Name: Nichola Craven 1. What is meant by diversity? Diversity is the way that everything and everybody is different. We all have various qualities that make us who we are. We all have our own individual set of qualities and we may share some of these with others we meet or have nothing in common at all. Diversity may be visible as in age or colour of skin or not immediately noticed until we have spent time with someone, this could include their religious beliefs or sexual orientation. 2. Describe the community you live in. Highlight some of the variations you may observe in terms of: †¢Interests †¢Beliefs †¢Ages †¢Lifestyles †¢Personal, social and cultural identities. I live in an inner city council estate. Many people on the estate are interested in watching the local teams play football and rugby. There is a community centre nearby and pensioners get together to do light exercise classes and children take karate or cheerleading classes. Groups of teenagers take turns to use the basketball court. It is very rare to see children or anyone over twenty using the courts. Some parents let their young children go to the local park alone but others will only let their children play in the back yard. At the back of the estate are the Wash lands where many people will walk their dogs but some people who live here have never walked that way. There are many different beliefs, in terms of religion and family values. The largest religious group are Christians, and the second largest is Muslims. Most of the Muslims in the community do not drink alcohol. Most of the houses are homes to young families on low incomes. There are very few elderly people in the council houses. Most people are White British or Asian British in terms of ethnicity, although lately there are a large number of Eastern European families on my street. I have noticed that over the last two years that their English has improved greatly and we are now able to communicate better. Many people on the estate have full time or part time jobs although there is a high number of unemployed and many single parents who stay at home to take care of very young children. 3. Explain how the variations in question 2 contribute to the diversity of the community. Where people have different interests such as playing or watching rugby, they are contributing to the entertainment in the community for those who like to watch the matches. Also, the children and men who are in the rugby teams are keeping fit and learning how to be team players. The people who watch rugby also hold fund raising events to keep up with the maintenance of the clubhouse as well has regular charity fundraisers to help local charities. Neighbours who celebrate different religious festivals will share their experiences by inviting others to parties and this helps everyone gain knowledge of how different people live. My neighbour often brings various Asian cuisines for my family to try and shares recipes. 4. Give some examples to explain how diversity: †¢Enhances your life †¢Enhances the local community †¢Enhances this country. Diversity enhances my life the most when I spend time with my brother. He is engaged to a Hungarian lady who has a large family living in my city. We often have parties in the summer where we eat from a big pot of goulash which is cooked outside in a cauldron over a fire. The drink of choice is palinka, a kind of fruit brandy although I can’t say I like the taste much. We sing and dance to modern and traditional Hungarian music and it is overall a fun time that I can’t experience with my English family. I see how diversity enriches the local community the most at the primary school where I work. The majority of the children do not have English as a first language and are all from different backgrounds and countries. Despite there being so much diversity and language barriers, there is a sense of camaraderie where the children help each other and are learning to live with and accept people who are different. The ethos of the school is that every child is valued and should be given the same opportunities as each other. The introduction of a Pride event in the city a few years ago has created a once a year festival where people celebrate their differences in sexuality and way of life. There is always a big crowd and everyone has fun. I think it helps people to learn about and accept those who lead different lifestyles to themselves when they are given the chance to integrate at a large event such as this. Diversity enhances this country because there is always something new we can learn from each other. The integration of various nationalities, interests and personalities mean we can better understand others and join in with their celebrations and appreciate different cultures. Our experiences in food and dining are enriched by the opening of different eateries and by supermarkets offering a wide range of international ingredients to cater for an increasingly diverse country. 5. Describe what it means to respect people’s differences and why it is important to respect differences. Respecting people’s differences means that we appreciate that others are different to us and just because we may not have anything in common or share their beliefs, we should accept them for who they are. When people do not accept others, it can lead to bullying, lack of communication and a general feeling of distrust. This can lead to unrest within communities. To be able to live in peace and harmony, everyone should realise that others have a right to be different. 6. For a person you know, describe the individual factors that make him / her who they are. Name: Defining factorsBrief description Physical characteristics A tall, well presented man in his early thirties. Emotions Very laid back, likes to help other people. Likes and dislikes Likes action films and playing computer games. Dislikes soaps and dancing. Values and beliefs Believes in God, doesn’t attend church on a regular basis. Family is very important to him. 7. Describe yourself in terms of: †¢Personal interests †¢Religion / culture †¢Geography. I enjoy reading, whether it is browsing the web or a book on my kindle e-reader. I enjoy socialising with my friends but my main interest lies within my family life. I love spending time with my three daughters, taking them shopping, to the park or the movies. When my husband isn’t working, we like to take the children and our dog for long walks. I am not very religious. I only go to church when occasion demands i.e. in the case of weddings, funerals or christenings. I attended a Church of England primary school and I still carry my beliefs and values from my time there and pass these beliefs on to my children. I live in Yorkshire on a medium sized social housing estate next to the city centre. The shopping centre, hospital and schools are all within walking distance from my house. 8. What is meant by having multiple identities? Give three examples in relation to people you know. Multiple identities are the way one person acts in different situations or with different people. Example 1: Sasha is a college student who likes to socialise with her friends and loves dressing in the latest fashions. When she comes home she changes into her jogging bottoms and old t-shirt and spends time with her little sisters helping them with their homework. Example 2: I take my children to visit my mum and we drink coffee and watch children’s TV and she does jigsaws with her grandchildren. When I visit my mum without my children, we drink wine and talk about adult things and listen to the music channel. Example 3: Claire is a single mum with two young children. Monday to Friday, she comes home from work, does the cleaning, cooking and looks after her children. At the weekend, the children stay with their father and Claire spends time with her friends going to the pub and having a good time in adult company. 9. What is meant by shared identity? Shared identity is where two or more people have one or more of a common characteristic. This could be that they enjoy watching football or that they come from the same town or city. They could be the same age or share the same taste in music. 10. Explain and give examples of how an individual can identify themselves as belonging to a number of different groups. An individual can belong to different groups by the fact that they have something in common with those people. An example is that of where a group of men are from the same area and they all go to watch a football match. If they were from Yorkshire and supported Leeds, they would be in that group of Yorkshire Leeds supporters. However, if they were not at the football match and were on holiday with their family, they would prioritise their identities differently. They would be from Yorkshire, and be fathers on holiday with their families. The football team they support may not even enter the equation in terms of how they perceive themselves or how others see them. 11. Describe yourself in terms of your multiple identities. I am mum to three children. Earlier this year I was a full time housewife with my youngest child in part time nursery. Now all of my children are in school and college, my role is less focused on being a housewife and I work in a school office. I find that now I work, my husband takes a more active role in the housework and care of the children, taking on some of my previous responsibilities. When the children are in bed, I take on administrative tasks for my husband’s plumbing business and become his book-keeper. At work, I am usually based in the office although I have to walk around school passing on messages and I have to look after sick children while we wait for their parents to take them home. When I get chance to see my friends, they see a different side of me as I like to make the most of my time away from work and other responsibilities and have a good time. They would say I enjoy a good time and I am a shoulder to cry on. 12. What is meant by stereotyping and labelling? When we first meet others, we can’t help judging them from our first impressions. If someone is wearing glasses, we may think wrongly or rightly that they are intelligent and studious. We may see two women together holding hands and we would think that they are gay. This is called labelling, when we pick out a characteristic and focus on it, drawing our own conclusions. Another example is when we see a woman pushing a pushchair. We label her as being a mother although she is also many other things. Stereotyping is where we make assumptions about people belonging to a certain group. An Asian friend of mine was shopping in the supermarket, and looking at cat food. A lady who was trying to be helpful tried to explain to her that cat food was not for human consumption and was shocked when my friend replied in broad Yorkshire that it was for her cat and she wasn’t thinking of eating it herself. This is an example of stereotyping people assuming that people who are from ethn ic minorities cannot read or speak English. 13. Explain why some people stereotype others. Stereotyping continues to be part of our society through the way families and social groups instil their beliefs on one another and the way that the media portray certain groups. When we see rioting on the news, we tend to see young people wearing hoodies to cover their faces. This leads to us thinking that all people who wear hoodies are dangerous when it is in fact not true. My daughter wears a hoodie and sometimes puts the hood up to keep her ears warm yet even though I know this, I still get scared if I see a group of teenagers in hoodies because of all the media stories. This is the case of the isolated behaviours within a small group that has lead to a stereotype. People will stereotype because they want to fit in with a particular group and will share their views on others. 14. Provide two examples of the damaging effects that stereotyping and labelling can have on people. Stereotyping can lead to fear within communities. Old people may fear young people because of they see on the news that a teenager committed a series of muggings. Travelling communities may be made unwelcome in pubs because of a few isolated incidents of trouble. People may avoid those who suffer from mental illness as many murderers claim to suffer from mental illness. This leads us to stereotype all people with mental illness as being violent which is untrue. This could have a damaging effect on them and lead them to withdraw from society. People continue to be ageist in society. They label elderly people as just being old and not as able as they once were and don’t consider other qualities that they have such as being kind and caring. Many non physical jobs do not rely on age such as being a good teacher yet sometimes; recruiters will choose a young person because they assume that youth will make them better at a job. Ageism damages society because we are taking away the diversity and personal qualities that older people can offer and also, when we treat elderly people as being useless, they start to feel useless and may become depressed. 15. Provide at least two examples of the way stereotyping is perpetuated in society. Stereotyping is perpetuated within families, the way your parents and other relatives perceive things can be passed on to you and so a cycle begins where people carry on stereotyping. I remember growing up in a family where we stereotyped all gay men as being flamboyant and effeminate. This was also due to the way that they were stereotyped on television programmes in the seventies and eighties. The views of peer groups can also carry on stereotypes. Some people see jobless people as being lazy benefit scroungers. This may be true of some of them but a discussion with your friends where they provide an example of such lazy scrounger and shows such as The Jeremy Kyle show where people are often presented in a negative way will make sure the stereotype prevails. 16. Define prejudice and discrimination. Prejudice occurs when a characteristic of an individual or group is reacted to in a negative way. It is an incorrect and unfair assumption that is based on little or no proof. People can be prejudiced against many characteristics such as race, gender or sexuality and have negative views about or act negatively towards those groups. Discrimination occurs when prejudice means that someone is treated unfairly because they possess one or more characteristic. 17. Explain how people may develop prejudices. People can develop prejudices from a bad experience with an individual. If someone sat next to an unhygienic overweight person at school, they may think that every overweight person is unhygienic. Someone may be influenced by the views of relatives or friends who they respect enough to accept their views whether they are good or bad prejudices. If someone is around people who believe that their prejudices are just, they are likely to take them on board themselves and transfer those views to other people that they come into contact with. 18. Describe the following types of discrimination. Type of discriminationDescription Dual discrimination Dual discrimination occurs when prejudice is aimed at two characteristics of someone or a group. If someone is a single parent and is out of work, they could be negatively thought of by someone who has bad views on single parents and of unemployed people. Multiple discriminationThis is where someone is discriminated against for having several characteristics. An overweight lady in a wheelchair could obviously be discriminated against on three points, being overweight, being disabled and being a woman. Positive discriminationPositive discrimination occurs when people are favoured because they possess certain characteristics. An example is where a housing association prioritises ethnic minority families against others in the same situation. Discrimination arising out of disabilityDiscriminating against a disability can mean that disabled [people are not given the opportunities in life that more able people are such as access to employment or education opportunities. Discrimination by associationThis is where someone is discriminated against for associating with a person or group whom the prejudice is aimed at. An example is a mixed race marriage here prejudice is held against one partners race but both partners suffer harassment. 19. What is meant by the term protected characteristics? Protected characteristics are legally recognised areas where discrimination is likely to occur. They are age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion and beliefs, gender and sexual orientation. This are characteristics that everyone posses and the law is there to protect individuals from unfair discrimination. 20. What is the difference between direct and indirect discrimination? Give two examples to illustrate your point. Direct discrimination occurs when someone is treated differently due to a personal characteristic that they possess. This could be an older person being denied the right of promotion despite being more qualified or equally qualified than someone younger than them. It could be that a woman mentions at a job interview that she has four children and the interviewer immediately says they would be unsuitable for the job because they would require a lot of time off. These examples are direct discrimination against older people and working mothers. Indirect discrimination occurs where certain groups of people are put at a disadvantage because their needs are ignored. This could be a lack of disabled access in a public building that means wheelchair users cannot make their way around. Another example is a workplace health and safety document being printed only in English when there are many workers who speak and read English as a second language or some who cannot read English at all. 21. Describe the effects that discrimination and prejudice can have on people. A main danger that arises from prejudice and discrimination is the kind of extreme hatred that causes people to be attacked and killed and in extreme cases, wars due to race, religion or sexual preferences. If there is prejudice within certain groups, it will lead to social conflicts and a less harmonious atmosphere. People who are discriminated against typically lose their sense of worth as they become more mistreated by other people and develope a negative view of themselves. If people are treated as second class citizens, they may begin to believe that they are. They will also distrust those who discriminate against them and this will lead to hostile environments. They will have a lower quality of life as they are denied promotions and training opportunities. Innocent people will suffer unnecessary anguish due to unfair discrimination. 22. Describe what equal opportunities means in relation to: †¢Education †¢Housing †¢Healthcare †¢Employment. Equal opportunities in education mean that everyone should be given the same chance to succeed no matter what their characteristics. In relation to schools, there may be single sex schools or schools that focus on a particular religion e.g. Church of England but this is not considered discrimination since there are plenty of other schools that cater for everybody. If someone is denied access to education, they are denied a better quality of life with better job prospects. It is important that everyone is given the opportunity to learn and achieve according to their abilities. It is against the law for landlords to specify that certain ethnic groups are not eligible to live in their properties. Equal opportunities in housing means that everyone should have the chance to live in homes suited to their needs and family size. If this law isn’t met, certain groups will lead a low quality of life and may well live in overcrowded conditions. Everyone is entitled to receive healthcare. Healthcare professionals should not prioritise treatment or refuse to treat someone on grounds such as skin colour or sexual orientation. Everyone should have an equal opportunity to receive healthcare and particular groups have a right to sensitivity. Equal opportunities in employment means that people should be recruited and promoted in relation to how well they can do a job, not be discriminated against positively or negatively in relation to their race or gender for example. Everyone should be treated fairly at work; equal pay should be given to those who do exactly the same job. 23. Outline the inequality problems that persist in terms of pay for men and women. A job should pay in terms of ability and attainment regardless of gender yet men are still on higher wages than women in many organisations. This happens when a woman is doing exactly the same job as a man or of a similar skill yet the man receives a higher wage. Inequality also occurs when men tend to get the highest paid jobs within organisations. 24. Identify and briefly describe two other signs of inequality. Inequality due to sexual orientation is common. Gay and lesbian couples have long been discriminated against in their quest to adopt or foster children or to get married. There are laws to prevent such inequality and in place of marriage, civil partnerships exist. Inequality can also exist in sport, where gender or disability can often cause restrictions to be placed. Less abled people should be given the chance to partake in and enjoy their chosen sport and sports played typically by men such as football and rugby made available for women to enjoy equally. Once you have completed this Assessment, go to www.vision2learn.com and send your work to your tutor for marking.

What Was Bps Strategy Prior To The Accident Business Essay

What Was Bps Strategy Prior To The Accident Business Essay Deepwater Horizon was an offshore oil-rig located in the Gulf-of- Mexico, owned by Transocean, leased by BP and deployed by Hyundai. 20th April 2010, during the drilling, a tear in the riser-pipe caused an uncontrollable leakage of petroleum, claiming 11 lives, injuring 17 others. The fire fed by the oilfield continued for next 36 hours causing the rig sunk ultimately. Disagreement between different stakeholders caused a delay in taking measures to restrict the oil-leakage. This leakage from the oil-field could only be stopped after 87 days, resulting approx 60,000 barrels/day of oil-leakage into the gulf-of-Mexico causing irreparable damage to marine and coastal ecosystem. Beaches remain closed, tourism and related business suffered, seafood was contaminated and oil killed marine-life across the US-coast. BP on Nov-12 agreed to plead guilty to 14 criminal acts related to this event and to pay $4.5 billion. The potential fine for the spill under the act is $1,100 to $4,300 a barrel s pilled, (NY Times, 2013). This incident also triggered government, MNCs and environmental agencies to agree upon and device stringent measures on improving the safety of offshore oil-rigs, safeguarding the environment, enhancing the post-disaster measures (OCS report, 2011).this incident damaged the strong portfolio value of BP apart from causing it immense financial loss. Preparedness is of utmost important, a process should be devised and actively in-place to tackle such disasters, in such an environment, strategies originate in formal plans (Mintzberg and Waters, 1995) : precise intentions exist [both government and MNCs] , formulated and articulated by central leadership [government], backed up by formal controls to ensure complete adherence [by MNCs], to increase preparedness for disasters in an controllable or predictable manner- mostly this approach converges towards planned-approach. Despite of BPs commitment towards maintaining readiness to respond on larger-scale, to minim ize damaging-effect and facilitate mitigation activities- the magnitude of the deepwater incident was enormous in magnitude and unprecedented which caught BP in its mitigating strategy-formulation. Environmental and social impact assessment is an inherent part of BP strategy (BP, 2013) which analyses the potential risk to environment and on human in the neighborhood of such establishments, though the state-of-art technologies BP failed to assess the risk of this oil-rig. BP lacked in the collaboration with all stakeholders in addressing this disaster. The traditional-way of aerial and satellite imagery in estimating the actual deep-underwater situation failed (Jernelo ¨v, 2010). Another failure of BP was to manage the media in restricting the exaggerated and conflicting facts spread across worldwide thus damaging BPs strong portfolio-value. Strategy Literature Review We can relate the concept of strategic space (Fiegenbaum Thomas, 1990) with the Deepwater-horizon disaster; we would map as the first-step the characteristics of the business environment, termed as strategic space. Three dimensions, a) the levels of organizational strategy (e.g. US government and BP-corporate), b) the strategic decisions making process (e.g. scope, resource deployment), and c) the time period which defines the broad characteristics of the strategic space. First firms need to invest on a well-designed, technically-sound, and precise research, placed within a comprehensive framework covering initially the stable aspects of group behavior, then moves progressively to theory development and testing of dynamic behavior (Fiegenbaum Thomas, 1990). MNCs and government need to join hand to invest on the study of this incident to identify the root-cause of this failure and then agree to devise enhanced preventive measures for such future incidents. It is clear that traditional countermeasures failed, which necessitates for a new approach of risk-management. In the aftermath of this, US govt is taking significant measures to improve regulatory oversight on offshore drilling (OCS report, 2011). We can see competition as a dynamic process in which firms continually take actions to outperform each other (Rindova et al, 2010), once one competitor faces such disaster the other firm eagerly willing to take the advantage of the situation by airing neg ative campaign and aggressive advertisement [e.g. as Shell did]. During such disasters we can argue that a firms decisions as a series of competitive actions provides audience with necessary cues in framing impression about it, as well as comparing it to other players in the same market. Firms competitive actions thus act as a dynamic mechanism for firm specific reduction of ambiguity. Emergence period [of such disaster] on which we focus is relatively short and creates a dynamic environment in which firms [BP] need to make rapid changes in their strategies responding to the changing need of the ground-situation, Rindova et al (ibid). Deepwater-horizon or such incidents are huge in magnitude and poses significant capability to cause damage we need to introduce -out-of-the-box thinking and improvisation/innovation to devise strategies to fight with such situation the dynamic nature of such incidents requires prompt action taking capability [in the terms of financial, technologica l resource]. Insurance [and reinsurance] firms also come under scope during such incidents their risk evaluation process need to be enhanced and routine check-up should be stringent. Product diversification and size dimensions are two such aspects that needs close inspection while determining the value of such huge installations Fiegenbaum Thomas (ibid). Having a good strategy and right execution of the same is essential for a good-management (Thompson et al, 2012) all stakeholders need to have a well-defined strategy in-place to manage such disasters and absolute adherence is needed when calamities occur. The strategy need to be flexible enough to adept itself responding to the actual ground-situation [feedback loop]. A deliberately emergent approach might be useful Mintzberg Waters (ibid). MNCs need to be made responsible to adjust themselves during the unexpectedly tough business-environment by undertaking strategic defense and approaches that enables them to overcome the adversity Thompso n et al, (ibid). But at the same time government also cant escape its responsibilities. Off course a good strategy is essential to obtain and sustain market-position strong enough so that the firm is capable to yield profitable financial performance despite unforeseen events/external factors [e.g. disaster, natural calamity or potential competition]. A review on BP Strategy What was BPs strategy prior to the accident? BP being a trusted company adheres to a higher set of standards in everyday work (BP, 2011). Business doesnt occur in vacuum, the place and time is important (Parry et al, 2007)- stakeholder theory (Donaldson and Preston, 1995) emphasizes on considering all stakeholders [in the environment in which firm operates not only the shareholders interest] strategy-making. Several stakeholders and their competitive interest are associated with such huge installations. BP needs to respect this and maintain balance among all such groups while making their strategy. BP seemed to follow a deliberate approach until this event. BP states its objective as create value for shareholders (BP, 2011) it being a global MNC needs to be responsible towards environment and people in the region it operates. Safety remained top-priority for BP, when disaster happens BP needs to be flexible enough to response to the situation and devise measures to control the aftermath- we observed that they spent three days in discussing the approach. Constructive dialogue with all stakeholders and prompt action in such cases is needed. Government authorities, local-people, environmental-organizations, employee and shareholders, opinions from all should be considered during formulating the strategy which lacked in the case. This incident also shows that neither government nor BP was prepared to sustain such disaster this shows an obvious lack from BPs part in conducting appropriate risk assessment (OCS report, 2011). Experts conclude that this disaster could have been avoided, preparedness and prompt-action is pivotal in managing s uch disaster. Analysis of BP actions in light of the strategic frameworks Resource based view VRIO resources for BP is its strong portfolio value [inimitable and rare], its technical expertise [valuable and rare], financial and organisational strength [valuable]. BP has lost two of its VRIO resources, resulting from this incident; its brand-value and financial-strength [to pay the huge fine]. BP lacked the technical-expertise to avoid the incident and then failed to restrict the leakage it lost its valuable and rare resources [infrastructure, human life]. The myth of inimitable technical expertise of BP and its strong portfolio value were shattered by the incident. It is a huge loss for a firm. Approach based view BP followed a planned approach in addressing this unprecedented disaster and their lack of being flexible and adapting/enhancing strategy to mitigate this series of events caused the continuous oil-leakage for 87 days. They also lack the coordination with different stakeholders and discussions on approach prevented them three days to take measure. Consensus approach would have been key Mintzberg Waters (ibid) as they need to take input from US government agencies, environmentalists and other lease-partners to devise the most appropriate damage control mechanism. Flexibility and transparent communication would have been key in estimating the damage and make containment plains where BP failed in establishing consensus and maintain transparency about the actual size of the disaster. A combination of emergent [taking input from all stakeholders] and Umbrella approach would have been reduce the damage. Ideological approach, Mintzberg Waters (ibid) where collective vision of all stakehol ders are respected might have been useful. Five-Force analysis BP has strong supplier groups [US government, Transocean, Hyundai] they are few and supply highly differentiated products so they pose significant threat to the industry (Porter, 2008/1979). BP suffered here as in future these suppliers would either expel BP [US govt already did a ban on future explorations by BP in US] or impose stringent conditions. BP loses its production capability directly affecting its market-share, posing a moderate threat to BP from strong buyer perspective. Substitutes and new-entrants are of minor threat but rivalry is of major impact. Shell initiated aggressive campaign against BP after this incident, causing more damage to BP brand-value. Conclusions/Recommendations In our time protection of the environment is a priority and such environmental disasters have a huge impact created and multifold by media and environment agencies to damage the portfolio value of the Oil-MNC. Firms needed to justify their actions to all stakeholders including the valuable shareholders. Firms need to balance between profitability and responsibility (Breeze, 2012) and demonstrate their adherence in a sustainable corporate social responsibility. Not only in their vision statement but also everyday acts. Assurance of human safety and environmental protection is pivotal for any industry; such things remain sometimes neglected in leased oil-rigs, reforms is necessary; both at the government layer imposing regulatory steps on quality-control and the firms internal decision-making process to ensure their political autonomy, technical expertise, and their full consideration of environmental protection (OCS report, 2011). Instead of one-sided blaming MNCs for this disaster w e need to equip ourselves from preventing such incidents to occur, suggestions Strengthen the collaboration between government-agencies and MNCs, Firms need to invest on RD to improve spill-response. Analyze the traditional measures to contain the spill and introduce upgrades both Firms and Govt. responsible BP to invest to enhance its spill preparedness and control mechanisms Invest on robust design, leakage measurement and containment Government and BP need to ensure fair, transparent damage control and estimating mechanism. Restore the coastal wild life and marine food-chain, trust building measures need to taken by government to assure the seafood consumers. Firms and government need to establish stringent measures to safeguard the human-life on the rig and the rescue-staff. Long term restoration [of the marine life] plan is needed from Government funded by BP to mitigate the irreparable loss of the coastal-life. Government should impose laws on the financial responsibility of the firms operating in the area during such disaster Such confidence-building measures would slowly but steadily improve the environmental situation of Mexican-Gulf and lessons learnt from this disaster would help firms to enhance their disaster preparedness. Disasters caused by blow-outs might occur in future too and investment needed to prevent such situation [failsafe mechanism], if that fails capping of blow-out need to be done swiftly and relief-walls might be suitable to restrict the leakage, Jernelo ¨v (ibid). Consensus and umbrella approach, Mintzberg and Waters (ibid) where strategies originate/revolve around consensus- in such a multiparty environment reaching consensus is of utmost important, no stakeholder can devise/deploy strategy in single handed. Government needs to develop the boundaries of tolerance and impose safety-mechanisms, within which firms need to operate and periodic checking mechanism should be in place to ensure firms operate within their limits set by government. Corporate Social Responsibility determine s the expected behavior of a firm towards its commitment to society and responsibility of conducts for environment BP needs to demonstrate this in their future plants.

How ICT has Impacted My Life :: ICT Essays

How ICT has Impacted My Life When I was planning how to investigate how ICT has had an impact on the way I do things at home and at school I decided to write everything I did down in my rough book for two days. I then analysed if ICT had any part to play in the various events. Below is a report on my findings: SOCIAL/PERSONAL ICT USE SMS SENDING TEXT MESSAGES TO MATES MOBILE RINGING PARENTS FOR LIFT HOME TELETEXT FINDING CINEMA TIMES DVD WATCHING/INTERACTING WITH A FILM TV WATCHING DIGITAL TV COMPUTER PLAYING GAMES ON THE INTERNET COMPUTER SENDING EMAILS DIGITAL CLOCK/RADIO WAKING UP IN THE MORNINGSCOMPUTER EMAILING WORK TO SCHOOL FOR TOMORROW DIGITAL CAMERA TOOK PHOTOS OF MY DOG AND SENT THEM VIA EMAIL TO MY SISTER AT UNIVERSITY GAMES CONSOLE PLAYED FIFA 2002 WITH LITTLE BROTHER TOUCHSCREEN AT ARGOS TO CHECK IF THEY HAD AN ITEM IN STOCK COMPUTER RECORD MP3 FILES FOR MY MINIDISC PLAYER MINIDISC PLAYED MP3 FILES WAP PHONE SENT PHOTOS TO MY MATES INTERACTIVE GAMES PLAYED GAMES AT THE ARCADE IN SKEGNESS WITH MATES DIGITAL TV SENT E-MAILS SCHOOL USE OF ICT MILLING MACHINE DT PROJECT COMPUTER RECORDING MEASUREMENTS IN SCIENCE

Analyzing King Lears Tragic Flaws Essay -- William Shakespeare King L

ANALYZING KING LEAR'S TRAGIC FLAWS King Lear is a play about a tragic hero, by the name of King Lear, whose flaws get the best of him. A tragic hero must possess three qualities. The first is they must have power, in other words, a leader. King Lear has the highest rank of any leader. He is a king. The next quality is they must have a tragic flaw, and King Lear has several of those. Finally, they must experience a downfall. Lear's realization of his mistakes is more than a downfall. It is a tragedy. Lear is a tragic hero because he has those three qualities. His flaws are his arrogance, his ignorance, and his misjudgments, each contributing to the other.   Ã‚  Ã‚  Ã‚  Ã‚  The first flaw in King Lear is his arrogance, which results in the loss of Cordelia and Kent. It is his arrogance in the first scene of the play that causes him to make bad decisions. He expects his favorite, youngest daughter to be the most worthy of his love. His pride makes him expect that Cordelia’s speech to be the one filled with the most love. Unfortunately for King Lear’s pride, Cordelia replies to his inquisition by saying, â€Å"I love your majesty/According to my bond and nothing less';(1.1.100-101). Out of pride and anger, Lear banishes Cordelia and splits the kingdom in half to the two evil sisters, Goneril and Regan. This tragic flaw prevents King Lear from seeing the truth because his arrogance overrides his judgement. Lear’s arrogance also causes him to lose his most faithful servan...

Myth- Aliki, The Gods And Goddesses Of Olympics :: essays research papers

Myth- Aliki, The Gods and Goddesses of Olympics History 106-05 Nov. 27, 1996 Eng. 265-01 Oct. 1, 1996 Prof Janice Antczak Myth- Aliki , The Gods and Goddesses of Olympics , Harper Collins Publishers , 1994 . After reading The Gods and Goddesses of Olympus , my first reaction was that it was a wonderful and fascinating example of how Greek mythology explains the theories about life , death , and the wonders of nature . Although I enjoyed the book , I also wondered if it was a little too confusing to a young child , since many long Greek names were used and many characters interacting together became too complicated and involved. The story began with the creation of the earth , sky, all living things, and with the birth of the Gods and Goddesses that reigned on Mount Olympus . The author also took each of the twelve gods and goddesses and individually summarized their personality and duties and their purpose and connection to the world . The author who also illustrated the book , used brilliant and vibrant colors and also portrayed the personality visually by scenes and images that clearly showed the emotional side of the gods . This myth contained some violence , sinister and inappropriate behavior among the gods and cruel and even frightening illustrations that I thought might be too overwhelming for a young impressionable mind . An example of this would be when " Cronus married his sister Rhea , and they had many children . But Cronus was afraid that one of them might overthrow him just as he had overthrown his father . So as each child was born , he swallowed it ." Although Cronus eventually "throws up" the unharmed children in the end, I feel the initial reaction might be more lasting , as well as the fact that Cronus married his sister , which is an unacceptable taboo in society . There were other strong images conveyed , both verbally and visually dealing with death , jealousy , deceit , and deformities of man and beast . Although I enjoyed this book , I felt it should be read to an older audience that will not be negatively impressed by some parts of the story . Tall Tale : Kellog Steven , Sally Ann Thunder , Ann Whirlwind Crockett , Morrow Junior Books , 1995 In this tale , author Steven Kellog depicts the incredible story of a girl named Sally Ann Thunder Ann Whirlwind who has an amazing amount of strength, vitality and agility and who sets off for the frontier at age eight .

My opinion about Catherine Hayles’ book Essay

My opinion about Catherine Hayles’ book Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I disagree with the conclusion of Catherine hayles book and her latest advice.The picture that Catherine Hayles frames is that human being fear to be post human .In her argument She puts information as the core that only requires a conveying media and that media can be machines or human being. She shows how post human is necessary by giving it a positive outlook than human. Hayles argues that human being will be replaced by post human and the human race will face extinction. In her conclusion she states that post human are superior than human being and goes further to feeble the human being by saying that they are not autonomous in thinking . In a further extent Hayles in her book says that computers machines and programs will wipe away the human race.There are many things I don’t agree with Catherine Hayles I will lay down my argument disagreeing with her argument.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Human being are superior over all creation and they cannot be replaced by any other creation.Catherine Hayles argues that human being will morph into something else, something like a cyborg where machines will be overall and incharge and commernder of the other creation.This view is far away from truth, human being cannot be replaced by a creation that has been made by Him. Human being were created to subdue the earth and all the other creations are inferior to Human. It’s not possible to create something and be inferior to it. God is superior to us and so we are superior to machines. Catherine Hayles needs to elaborate and explain why can we create something and it turns to our god.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Posthuman cann’t think as human being does. Hayles lays down her argument saying that post human do think as human being . This she tries to argue that the deeds and actions that can be done by a human being due to thinking can also be done by robot because it thinks too. Do posthuman have self will like human being does? This is a question not answered in her book. Human being thinks in a natural way and posthuman thinks as a result of radio frequency identification (RFID). There is a big gap between posthuman and human being and nothing can bridge this gap.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Looking at the contribution she made the last in her book , her ambition are much higher. The first chapter she read the book of Hans Moravec’s Mind Children:The future of robot and human intelligence and she got a shock. The thing that captured her mind was Moravec’s assertion which stated that near future the consciousness of human being will be transferred to that of computer.There are two prepositions that are implicated here; (1) That existence of information is not reliable to a particular substrate. (2) The consciousness of human being is information. These two preposition are the one that Hayles through her narrative contests three devoted topics; The cyborg emerged as a result of cultural artifacts, how the body was lost by information and the construction that resulted the emergency of post human.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hayles goes further in defining post human using two other ways, first was that posthuman are susceptible, coordinating and self organizing its self in a larger system. She argues that we are dictated by the environment we live in and thus integrated into that environment. She says that human being needed posthuman and thus the technology is the one that pushes for it. The innovation is the one that created posthuman and human being now depends on posthuman. She alludes posthuman in a manner above it’s definition, she says that the information from body is tranferrable from body to machines.It’s very clear is literature and has no facts in it human and posthuman mutually require each other to survive but posthuman requires human to live.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hayles opposes the formulation of the second definition of post human and endorsing the definition of the first one. She argues that we think of apocalyptic visions where machines will be equal and become our superior. Hayles didn’t see the danger to obviate the stated machines and the repercussion of changing definition. Hayles argument doesn’t give any hope for survival of human being, that’s very pathetic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another argument she grounds herself with is that there will be full integration of one’s self with a machine and that the content that evolution excluded. She says that body has a sediment history and it do have an architecture in it, a â€Å"physical structure whose constraints and possibilities have been formed by an evolutionary history that intelligent machines do not share.† ( C. H ayles,284, 2009.) In my views, human being cannot be fully identified with machines.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hayles did mention about Joseph Weizenbaum’s statement that making a judgement and the capacity to make is a matter that should be left as an ethical principle, to the human alone. I don’t agree. What are the impacts of feeding more and more information and functions to technology and computers? How is it possible for us to lose our humanity for we resign the skill to practice the decision of of a particular nature?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we take machine and look at themselves, the analysis of Hayles shows that posthuman have the same consciousness as human and they help in our thinking and they do perform the functions that we don’t need to but quiet want to.Infact they do function and perform better than human being .But we should not forget where they originated from. All machines and their relatives they came from the effort of human mind production. Human being has created them to aid in maximizing his own efficiency and he have, with no doubt accomplished his motive. Without human being machines would not be in existence and thus for them to exist human being has to exist first and the cognition ability would not be there . Ayn Rand character has one that we can link to this art and says in Atlas Shrugged: â€Å"I thought†¦of the men who claim that machines condition their brains. Well there was the motor to condition them, and there it remained as jus t exactly what it is without man’s mind-as a pile of metal scraps and wires, going to rust.† (page 745, Atlas Shrugged) This statement show sense in Hayles and I agree on: Human is conditioned by machine and we appreciate them in our lives and enhance them but I differ in that human being is still dorminant . Machines without the human being they would go extinction and get to rust.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the cyborg and the cyborg varieties were to exist as put by the Hayles they would still require human skills and characteristics for their ‘brain’ to function, to have conscious and to think like human being. Hyles didn’t explain this and how if human being were to go to extinction the post human would survive, else she have a task to do.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hayles the premises that she posits as another cause of fear of post human is the liberal humanist opinion of the human kind matters autonomy. Human being are able to see all the possibilities which are open to choose and they have the will and they can synthesize these sources. Schopenhauer’s there is an outline in THE WORLD AS WILL AND REPRESENTATION(BOOKIII). Human being are able to think, they are able to process data , they are able to create it and pull judgements built on their feelings. This Information comes from several sources in machine but in human being they come purely on them. Machines they are devoid of thinking and they have no conscious like ours. Hayles in her argument doesn’t have the real world instances , and those that she uses are not very clear they are not specifically illuminating. In her early books she says that she finds saying that â€Å"Well my sleep agent wants to rest, but my food agent say s I should go to the store†( Hayles 2009,6).This is certainly an odd approach of talking and She draws a very significant deductions from it. â€Å" Each person ,† She claims, â€Å"who thinks this way begins to envision herself or himself as a posthuman collectivity, an ‘I’ transformed into the ‘we’ of autonomous agents operating together to make self† (Catherine. H, pg 6 2009) There are questions that rises about personal disorders of the multitude. The example of ability of multiple to celebrate and creatively dissociate leads to rejection of therapy that tries to integrate their adjusts. People definitely will be talking around themselves in a fresh ways. But moral agents asks what thinking together about themselves meant. Hayles put it that â€Å"serious consideration needs to be given to how certain characteristics associated with liberal subject, especially agency and choice, can be articulated with in posthuman context† (C atherine.Hayles, pg5, 2009) and she left it like that . She didn’t show any alternative of her implications.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion Hayles argument is lacking enough facts and is based in prepositions that she lays to win the heart of literature, and in my views she didn’t succed. If you consider streams with standing waves, which visibly forms the front side of the rocks which projects superficial above the water. They retain their normal shape and their normal integrity despite being changed by the molecules of water .I still find the machines being continuously changing their integrity but can’t replace human being and they can’t lead extinction of human kind. References Harrison, Ariane Lourie. Architectural theories of the environment: posthuman territory. New York, NY: Routledge, Taylor & Francis Group, 2013. Print. Hayles, N. Katherine. How we became posthuman: virtual bodies in cybernetics, literature, and informatics. Chicago, Ill.: University of Chicago Press, 1999. Print. Leithauser, Brad. Penchants & places: essays and criticism. New York: A.A. Knopf :, 1995. Print. Younkins, Edward W.. Ayn Rand’s Atlas shrugged a philosophical and literary companion. Aldershot, England: Ashgate, 2007. Print. Bateson, Catherine. Being Bee. New York: Holiday House, 2007. Print. Gronebaum, Melissa. Arthur schopenhauers die welt als wille und vorstellung†. S.l.: Grin Verlag Gmbh, 2014. Print. Harrison, Ariane Lourie. Architectural theories of the environment: posthuman territory. New York, NY: Routledge, Taylor & Francis Group, 2013. Print. Hayles, N. Katherine. How we became posthuman: virtual bodies in cybernetics, literature, and informatics. Chicago, Ill.: University of Chicago Press, 1999. Print. Leithauser, Brad. Penchants & places: essays and criticism. New York: A.A. Knopf :, 1995. Print. Younkins, Edward W.. Ayn Rand’s Atlas shrugged a philosophical and literary companion. Aldershot, England: Ashgate, 2007. Print. Source document